Israel Institute

Sparking Real Conversations

PROJECT: The Israel Institute, established in 2012, is a nonprofit organization dedicated to enhancing knowledge about modern Israel through academic study. It operates independently, without financial support from any government entity, ensuring a nonpartisan and non-advocacy stance. The Institute's mission is to ensure that university students worldwide have access to in-depth classes about Israel during their academic journey. By partnering with leading universities, it aims to integrate comprehensive Israel studies into higher education curricula.

Israel Institute

Sparking Real Conversations

PROJECT: The Israel Institute, established in 2012, is a nonprofit organization dedicated to enhancing knowledge about modern Israel through academic study. It operates independently, without financial support from any government entity, ensuring a nonpartisan and non-advocacy stance. The Institute's mission is to ensure that university students worldwide have access to in-depth classes about Israel during their academic journey. By partnering with leading universities, it aims to integrate comprehensive Israel studies into higher education curricula.

Project Scope

Brand Strategy

Visual Identity

Digital and Print Collateral

Environmental Design

Email and Social Marketing


Project Scope

Brand Strategy

Visual Identity

Digital and Print Collateral

Environmental Design

Email and Social Marketing


THE CHALLENGE: Current views towards Israel were affecting the Institute. Additionally, program changes required rethinking their existing brand presence. We worked closely with the Institute team to update their brand in both the digital and physical space. We expanded the Institute’s scope by focusing on the experiences of a diverse student body. We highlighted the Institute's academic credentials through a serious yet accessible brand toolkit. And we reinforced their overall impact by designing materials that put data and testimonials front and center.